February 23, 2012
 

Search Engine Submission:

I’m sure some of you have heard of Google and maybe some of you have even used it for searching. It carries the lion’s share of search traffic for all searches. Yahoo and MSN/LIVE/BING rank second and third. Surprisingly, Yahoo and MSN supposedly have higher click through to purchase rates. So ignoring one engine for another may not be a good strategy. If you have a niche market, you can search at any of the large search engines for YOUR NICHE and the term Search Engine. These can be free or paid, but may help narrow directly into your target demographic.

 

Eventually, a search engine spider, crawler or bot (different names for the same concept or program that is used to find and index the content of a site) may find your site and being the indexing process. This process might be sped up if a popular web site has a link into one of the pages in your site. This could take months or even years to build even the slightest of rankings in the search directories.

 

You can speed thing up a bit. At minimum, you should have done the basic Small Business SEO techniques for on page and onsite optimization. As part of that effort, you should have already created your robots.txt file and your xml sitemap to take advantage of the spiders when they do show up. If you have skipped everything, this will still get you registered with the engines and it will get spiders coming to check periodically.

 

NOTE: Being listed is not the same as getting rankings! Ranking Optimization is what the rest of this website is for.

 

Think of Search Engine Submission as paying the entrance fee to a car race and Search Engine Optimization as all the tweaks to the car, the selection of the driver and the strategies used off track to get the checkered flag.

Free Website Submission:

Google:

 

Simple instructions and free. Google ranks high on my list of how to do business. KISS Keep It Simple Stupid. Simply follow the instructions to enter your main URL and bam, at some point in the next few days or weeks you will be crawled. Remember the xml sitemap? It will come in very handy for the spider…

Add Your Site to Google Search Engine for free!

DMOZ Open Directory Project (ODP):

DMOZ ODP is a free web catalog that some if not all the major search engines reference for links and content. DMOZ ODP is volunteer based group that relies on human eyes to classify websites into categories. This takes time, sometimes months or even a year or more if the category is hot. It is rumored that repeated re-submission resets you to the bottom of the pile and can even get you banned as a spammer. Submit and forget. Check back every few weeks. If you are listed, you made it in, if your not, check back later and later...

Add Your Site to The Open Directory Project at DMOZ!

Note: DMOZ listing will count positively in your Inbound Link Building Program and will possible allow minor and niche Search Engines to crawl you.

Yahoo:

The venerable Granddaddy of Search Engines and Search Directories. Yahoo makes you create an account (not a bad idea anyway if you start doing Advanced SEO) to submit a site. You can click way down at the bottom of the Yahoo home page the link that says, “Suggest a Site” or follow this link:

Submit Your Site to Yahoo Search Engine for free!

From the above link you can see Yahoo has a number of ways to do site submission for free or paid.

Microsoft BING aka MSN

The newest (Refreshed Live Search (Refreshed MSN)) player has little details yet, but can be found here:

Submit Your Site to BING and MSN Search Engine Free!

Paid Website Submission:

Yahoo:
Yahoo offers a number of paid search inclusion programs. Research Yahoo Paid Inclusion Options here:
 

Yahoo Directory:
Yahoo directory is a lot like DMOZ, but you have to pay an annual fee to play to the tune of about $300.00 a year. About double that if you plan on running an adult site.
 

The process to get Yahoo Directory listed is time and money consuming, but can yeild great results.  More Info on Yahoo Directory Process

Note: Yahoo Directory listing will count positively in your Inbound Link Building Program and will allow minor and niche Search Engines to crawl you.

SEO Submitting to Search Engines

SEO Free Submission Over and Over and Over...

Some Small Business SEO Tip Guides will actually tell you to daily or weekly submit your site's home page and perhaps even every page to the Engines.

This is wrong and can perhaps even harm your rankings as you will look like a spammer. At minimum you will waste a lot of your own time. Somewhere in between you may be resetting yourself back to the top of the pile each time.

If you make large updates to your site, Re-Sumiting a Site Map is a better and more efficient way to get your new Pages potentially looked at.

Google: (www.google.com)

Google’s thoughts quoted directly from their site. “Please note: Only the top-level page from a host is necessary; you do not need to submit each individual page. Our crawler, Googlebot, will be able to find the rest.

Google updates its index on a regular basis, so updated or outdated link submissions are not necessary. Dead links will 'fade out' of our index on our next crawl when we update our entire index.”

DMOZ: (www.dmoz.com)

They also say a categoric No! So unless there is a problem with your existing listing leave it alone. It can take weeks, months and sometimes more that a year! If there are problems, there are instructions on DMOZ on how to fix a listing

Yahoo:(www.yahoo.com)

No, Yahoo says basically the same thing as Google.

BING: (www.bing.com)

No, 100% Bing Guidelines suggest sitemaps as a method of update after intial discovery.

Now with the exception of DMOZ, some people claim that when you change a page or create a new page, you may re-submit a URL. This is your call; Most sites once found are crawled almost daily anyway.

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