The Title Tag is a line of html code that resides in within the HEAD tags of an HTML file/webpage. The Title Tag is a very brief description of the contents of the page. It is not visible on the page itself, but shows up on the browser window title bar.

Example of the UCANSEO Title Bar In Internet Explorer:

Example of HTML Text to Produce the UCANSEO Title Bar:

<title> Insert Your Title Containing Most Important Keywords Here </title>

The text between the opening and closing tags should reflect the core keywords and concepts of the page. Official nitty gritty formatting instructions for a title tag!

Man, this is the crux of most people’s problem. A huge offering of SEO tools and SEO books are built for SEO Keyword selection. Find out more about Keyword Selection. For this lesson’s purpose we will keep it simple. Your Title Tag should make sense and be readable. It will be the first line a search engine displays about your site. If you saw “SEO, Small Business, Keyword Selection, Search Engine Optimization, Local Business…” (Keywords) as the title of my site, you most likely would have passed on to the next more readable link. But when or if you read, “SEO for Small Business | Practical Free SEO advice” it better catches the readers imagination.

Overall, if you select the top one or two keywords and build them into catchy concepts you got a winner.

Oh, and if you found when you looked at your page above and found no title tag or the word “Home” as the only word. YOU WILL BOOST YOUR RANKING BY JUST PUTTING IN A KEYWORD OR TWO. DO IT!!!!